ROCK-SOLID RESEARCH, WRITING AND EDITING WHEN YOU NEED IT. SHORT OR LONG TERM. BIG IDEAS AND SMALL DETAILS.
HERE ARE A FEW CLIENT RELATIONSHIPS AS EXAMPLES OF HOW WE WORK TOGETHER:
+ Principal on-demand marketing writer/strategist for 3 years at US Foods, the 10th largest privately held company in America. Helped launch new corporate identity, including creating brand narratives covering 350,000 products, new website, ads, videos, sell sheets, articles, annual reports and more, including an email and 12-page brochure that generated $4.2 million in sales in 13 days. This and other work contributed to a 16.9% increase in sales over 2 years to $21 billion, the largest increase in the company's 131-year history.
+ Corporate writer/strategist for 7 years at USG Corp, the global Fortune 500 manufacturer. Created sales collateral, product videos, books, web content, press releases, articles, CEO speeches and letters, posters, a bilingual brand loyalty activity book for customers' families and more, including a white paper that secured $74.3 million in federal funding from the American Reinvestment and Recovery Act for public school renovations. This contributed to a nearly 76% increase in sales over 5 years, the largest increase in the company's 105-year history.
+ Nonprofit writer/strategist for 4 years at Children Affected by AIDS Foundation (now called Keep a Child Alive) creating donor pitches, television PSAs, annual reports, research projects and more, including traveling to 3 states to interview and photograph 15 children for a book that was the centerpiece of campaign that raised nearly $1 million.
+ Global writer/strategist for 3 years at Opportunity, Inc., the worldwide financial services and humanitarian organization. Create SEO-optimized content, native and traditional print ads, sponsored content, CEO presentations, annual reports and more, including positioning issues in news releases to increase global media impressions 45% to 1.4 billion in 2015. Also created themes and copy for digital campaigns to 105,000 subscribers that generated an open rate of 22.3%, click-through rate of 5.2%, and generated $464,454 in donations in 2014 and $832,285 in 2015.
+ Marketing researcher/writer/strategist for 3-month project at DexaFit, the national biometric and human performance testing company. Completed competitor and client research, created new company tagline, wrote new web content, including client case studies that demonstrate the effectiveness of the company's services and drive sales.
+ Brand researcher for 2-month qualitative study to assess how Children's Heart Foundation is perceived by investors, media, board members, medical community and other stakeholders. The data is guiding future marketing and fundraising activities to increase revenue and impact.
+ Content writer for 2-month project for TMBER, the Seattle-based outdoor and expedition company. As part of its national expansion, I researched and wrote content, including a 61,000-word narrative of more than 300 North American ski resorts and profiles of nearly 100 hiking, biking and kayaking destinations.
+ Event organizer/marketer for 5-month project with pharmaceutical giant Searle (now Pfizer) to plan and promote community forums in 12 major American cities attended by nearly 2,000 arthritis patients who wanted to improve their health and lives with information from specially trained "arthritis educators." The forums were sponsored by Daypro, the company's nonsteroidal anti-inflammatory drug.
+ Charity event creator/writer for Lakeview Pantry, one of the largest and oldest food pantries in the Midwest. Named 50 for Food walk and created direct response letter that raised $57,000, surpassing the fundraising goal by 15%.
+ Corporate writer for 3-day project with Sara Lee Foodservice (now Tyson) to create new customer food safety manifesto.
+ Historical writer/researcher/photographer for In Greenville: 92 Unexpected Views of the City, Culture and People, a 152-page book featuring essays, non-traditional photographs of the city and residents, and a listing of chamber of commerce businesses, events and attractions to promote economic development and tourism.
Short on staff and need to get research or writing done now? Get in touch below or call 800-950-6893.
Grow and thrive while staying lean and flexible. Clear thinking, big ideas and smart writing on demand.